Google’s March 2025 Core Update: What You Need to Know
Google’s latest core update is here, and as always, it’s causing waves across the search landscape. Rolled out on 13 March 2025, the update is expected to take up to […]
Are you looking to grow your online store with SEO?
If so, then look no further. We have compiled a list of our top SEO articles to help give your online store the boost it needs!
Our articles are full of useful tips and tricks that can be implemented right away. Whether you’re just getting started or looking for some advanced tactics, our articles provide something for everyone. From optimising content for voice search to creating an effective keyword strategy, these articles will help ensure your success in the highly competitive world of e-commerce.
We know how difficult it can be when starting out with SEO, so we have created these articles to take the guesswork out of the process. With clear instructions and up-to-date advice, anyone can start implementing effective SEO strategies today! So check out our collection now to get your online store on track for success!
Our Ecommerce SEO Articles
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Understanding Parasite SEO and On-Page Content Best Practices for E-commerce Managers
What is Parasite SEO? Parasite SEO is a tactic where marketers exploit high-authority websites to rank their content quickly in search engine results. This is often done by publishing articles, […]
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What is E-A-T Content and Why is it Important for E-commerce?
Understanding E-A-T in SEO E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It is a fundamental concept in Google’s search quality guidelines, used to assess the credibility and reliability of content […]
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Google Tests Sticky Headers for Ads and Search Results in New User Interface Experiment
In a recent move to enhance user experience, Google is testing a new interface for its desktop search results that features sticky headers. This design keeps the headers for both […]
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Digital Marketing | News | SEO | Technical
Google August 2024 Core Update: What You Need to Know
In August 2024, Google began rolling out a significant core update that has once again shaken the digital landscape. These core updates, which Google deploys multiple times a year, are […]
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Google Search Volatility Persists After August 2024 Core Update Completion
The search landscape has been significantly disrupted following Google’s August 2024 core update, which was fully rolled out by 3rd September 2024. The update has caused considerable fluctuations in search […]
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The August 2024 Google Ranking Bug: What Happened and How It May Impact Your Website
In mid-August 2024, the SEO community was rocked by a significant ranking bug in Google’s search engine, which coincided with the rollout of the August 2024 Core Update. The bug, […]
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What is Dwell Time? And how does it affect your SEO?
Dwell time is a concept that often comes up as a significant metric. Understanding dwell time and its impact on SEO can help website owners and digital marketers enhance their […]
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An Easy Guide to SEO Taxonomy
SEO plays a crucial role in driving organic traffic and improving the visibility of websites. One of the often-overlooked aspects of SEO is the importance of a well-structured taxonomy. SEO […]
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An Easy Guide to Site Architecture in Ecommerce
The structure of your website can make or break your success. Site architecture, often overlooked amidst the flashy design elements and marketing strategies, serves as the backbone of your online […]
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Why Digital Marketers Should Avoid Link Farms for Backlinks
In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential for success. One strategy that has stood the test of time is building quality backlinks to […]
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Benefits of Google Analytics 4 (GA4) for E-commerce Businesses
In the realm of e-commerce, understanding customer behavior and optimizing the online shopping experience are paramount to success. Google Analytics 4 (GA4) introduces a host of benefits that cater specifically […]
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Exit Rate: What is it and Why it Matters?
Understanding the concept of exit rate is key to understanding how customer engagement with your website works. It is one of the most important analytics metrics and provides valuable insights […]
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Why your Online Store Needs a Blog?
In the ever-evolving digital world, having an online store is no longer enough. Having a blog is a key component to creating a successful online business. A blog can help […]
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Everything You Need To Know About Amazon’s A9 Algorithm
In recent years, Amazon’s A9 Algorithm has become an increasingly important factor in online shopping. This powerful search engine is responsible for generating search results and product recommendations for Amazon […]
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Content | Digital Marketing | SEO | Technical
Bounce Rate: What it is and Why it Matters
In the world of digital marketing, understanding and interpreting key metrics is essential for success. One such metric that plays an important role in measuring website performance is bounce rate. […]
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Maximise Your Sales with Amazon SEO
Are you an Amazon seller looking to supercharge your sales? Amazon SEO is the key to achieving success on the marketplace. By optimising your listings and product pages for search, […]
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Content | Digital Marketing | SEO | Technical
Understanding Search Intent
Are you looking for ways to improve your SEO, PPC, and Google rankings? Understanding search intent is a key strategy for improving the effectiveness of your digital marketing efforts. Search […]
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Digital PR | SEO | Technical
The Benefits of Backlinks and How to Get Them
If you’re looking to improve your website’s SEO, you may have heard that backlinks are important. But what are backlinks, and why do they matter? In this article, we’ll explain […]
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Marketplace | SEO | Technical
Boost Your Etsy Reach with SEO
Are you looking to increase the reach of your Etsy listings? To make sure that potential customers can find what you have to offer, it is important to utilise effective […]
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Strengthen your Online Store Through Internal Links
Internal linking is an important tool for optimising website performance, and when utilised correctly can have a positive impact on search engine rankings. It’s a way of demonstrating to search […]
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Content | Digital Marketing | PPC | SEO
How to Conduct Keyword Research for Effective SEO
If you’re new to SEO, the process of keyword research may seem daunting. However, with a little know-how and the right tools, it can be relatively simple to uncover the […]
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Product Descriptions: Using SEO to Your Advantage
In the world of eCommerce, having strong product descriptions is essential to attracting customers and driving sales. A key element to successful product descriptions is understanding how to use search […]
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What is Digital PR?
Digital PR is an effective way for ecommerce businesses to raise their online profile. It helps to build relationships with the media, influencers and customers in a digital-first world. Digital […]
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How to Optimise Your Anchor Text for SEO
Anchor text is one of the most important elements of on-page optimisation, yet it’s also one of the most misunderstood. In this article, we’ll show you how to optimise your […]
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Beginner’s Guide: Off-Page SEO explained in easy terms!
What is Off-Page SEO? Off-page SEO is the process of optimizing a website for higher search engine rankings through the improvement of the site’s backlink profile. Backlinks are links that […]
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Why Long Tail Keywords are Important for SEO
If you are running a website or blog, it is important to be aware of the long tail keywords. The long tail keyword is important for on-page SEO. It refers […]
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How Canonical Tags Can Help Your Website
What are Canonical Tags? A canonical tag is an HTML element that helps webmasters prevent duplicate content issues on their websites. By specifying a canonical URL for a page, they […]
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Beginner’s guide: Technical SEO explained in easy terms!
Are you looking to get more traffic to your website but don’t know how to start? SEO is a great way to improve your visibility on the web and can […]
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Beginner’s Guide: On-Page SEO Explained in Easy Terms!
If you want your website to rank higher in search engine results pages, you need to start with on-page SEO. This can be a daunting task for beginners, but this […]
