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Google’s latest core update is here, and as always, it’s causing waves across the search landscape. Rolled out on 13 March 2025, the update is expected to take up to two weeks to complete. While core updates aren’t designed to target specific sites or industries, they often lead to noticeable shifts in rankings. So, what […]
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Amazon has recently introduced a new feature in its advertising suite: Conversion Path Reporting. This tool, currently in beta, offers advertisers unprecedented insight into how customers interact with their ads before making a purchase. With access to detailed conversion paths, advertisers can refine their campaigns and improve return on investment (ROI). What is Conversion Path […]
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Google Ads has introduced several new enhancements to Performance Max (PMax) campaigns, providing e-commerce businesses with more control, improved reporting, and better targeting options. These updates aim to help online retailers refine their strategies, improve return on ad spend (ROAS), and gain deeper insights into campaign performance, ultimately driving more conversions and revenue. What is […]
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What is Parasite SEO? Parasite SEO is a tactic where marketers exploit high-authority websites to rank their content quickly in search engine results. This is often done by publishing articles, reviews, or landing pages on third-party domains, leveraging their authority to gain visibility. While some use this method ethically, others engage in spammy practices, such […]
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Understanding E-A-T in SEO E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It is a fundamental concept in Google’s search quality guidelines, used to assess the credibility and reliability of content across the web. Google prioritises pages that demonstrate a high level of E-A-T, particularly in industries where accuracy and trust are crucial, such as e-commerce, […]
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Shopify’s Checkout Extensibility represents a significant shift for e-commerce businesses, offering a more secure, upgrade-safe, and high-performing checkout experience. This new approach removes the ability to modify checkout.liquid directly, instead requiring businesses to use Shopify Functions, Checkout UI Extensions, and the Branding API for customisations. While this change promises long-term benefits, it also introduces several […]
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As the 2024 holiday season approaches, Meta has rolled out a series of new AI-powered advertising tools designed to help brands maximize their reach and conversions. This move is in response to the highly competitive holiday retail period, where businesses strive to engage potential shoppers both online and in physical stores. Personalised Ad Formats and […]
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In a recent move to enhance user experience, Google is testing a new interface for its desktop search results that features sticky headers. This design keeps the headers for both ads and organic results at the top of the screen as users scroll, making it easier to identify the content being viewed. The experiment, which […]
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Etsy, a global marketplace known for its unique handmade and vintage items, recently rolled out an update to its search algorithm in August 2024. This update aims to improve the overall shopping experience for buyers and increase visibility for sellers, aligning with the platform’s goals of promoting high-quality products and strengthening the connection between consumers […]
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In 2024, Facebook Ads have continued to offer substantial value to advertisers, showcasing an intriguing combination of rising engagement and declining costs. As the digital advertising ecosystem evolves, Facebook has maintained its cost-effectiveness, while delivering improved performance in key areas. This article explores the major trends driving Facebook Ads this year and explains why they […]
