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In the world of digital marketing, understanding and interpreting key metrics is essential for success. One such metric that plays an important role in measuring website performance is bounce rate. This article will explain what bounce rate is, as well as why it matters to businesses with a presence online. We will also explore how […]
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Are you looking for ways to improve your SEO, PPC, and Google rankings? Understanding search intent is a key strategy for improving the effectiveness of your digital marketing efforts. Search Intent is the underlying purpose behind a user’s query. It can be thought of as the reason why someone types their search query into a […]
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Internal linking is an important tool for optimising website performance, and when utilised correctly can have a positive impact on search engine rankings. It’s a way of demonstrating to search engines that your website is organised in a logical manner and can be easy to navigate which helps visitors find what they need quickly. Internal […]
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If you’re new to SEO, the process of keyword research may seem daunting. However, with a little know-how and the right tools, it can be relatively simple to uncover the keywords that will help your website rank higher in search engine results pages (SERPs). Here’s a step-by-step guide to conducting keyword research for effective SEO. […]
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In the world of eCommerce, having strong product descriptions is essential to attracting customers and driving sales. A key element to successful product descriptions is understanding how to use search engine optimization (SEO) in order to maximise visibility in organic search results. With the right approach, you can use SEO in your product descriptions to […]
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Digital PR is an effective way for ecommerce businesses to raise their online profile. It helps to build relationships with the media, influencers and customers in a digital-first world. Digital PR focuses on creating content that is inspiring, engaging and relevant, as well as providing access to new products or services available through an online […]
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Anchor text is one of the most important elements of on-page optimisation, yet it’s also one of the most misunderstood. In this article, we’ll show you how to optimise your anchor text for SEO so that you can rank higher in search engine results pages. We’ll also provide some tips on how to avoid common […]
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What is Off-Page SEO? Off-page SEO is the process of optimizing a website for higher search engine rankings through the improvement of the site’s backlink profile. Backlinks are links that point from other websites to your website. The more high-quality backlinks you have, the higher your site will rank in search engine results pages (SERPs). […]
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If you are running a website or blog, it is important to be aware of the long tail keywords. The long tail keyword is important for on-page SEO. It refers to a set of keywords that are not as commonly searched for, but offer a great deal of potential for ranking high on search engine […]
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What are Canonical Tags? A canonical tag is an HTML element that helps webmasters prevent duplicate content issues on their websites. By specifying a canonical URL for a page, they are telling search engines which version of that page is the original and should be indexed. Canonical tags are a valuable tool for webmasters who […]
