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The Challenges of Shopify Checkout Extensibility for eCommerce Businesses

Shopify’s Checkout Extensibility represents a significant shift for e-commerce businesses, offering a more secure, upgrade-safe, and high-performing checkout experience. This new approach removes the ability to modify checkout.liquid directly, instead requiring businesses to use Shopify Functions, Checkout UI Extensions, and the Branding API for customisations. While this change promises long-term benefits, it also introduces several […]

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Enhancing Conversion Rates Through Microcopy

From the labels on buttons to the messages after form submissions, the microcopy – those tiny snippets of text – can significantly influence user behaviour and, ultimately, conversion rates. In this article, we’ll delve into how microcopy can be leveraged to enhance conversion rates, exploring its impact on user experience, clarity, and trustworthiness. What is […]

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