Google Tests Sticky Headers for Ads and Search Results in New User Interface Experiment

In a recent move to enhance user experience, Google is testing a new interface for its desktop search results that features sticky headers. This design keeps the headers for both ads and organic results at the top of the screen as users scroll, making it easier to identify the content being viewed. The experiment, which […]

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Google August 2024 Core Update: What You Need to Know

In August 2024, Google began rolling out a significant core update that has once again shaken the digital landscape. These core updates, which Google deploys multiple times a year, are part of its ongoing effort to improve search quality and ensure users are provided with the most relevant, reliable content. For webmasters, SEO experts, and […]

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The August 2024 Google Ranking Bug: What Happened and How It May Impact Your Website

In mid-August 2024, the SEO community was rocked by a significant ranking bug in Google’s search engine, which coincided with the rollout of the August 2024 Core Update. The bug, which was unrelated to the core update, affected a large number of search results, causing confusion among website owners and SEO professionals. Below is an […]

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An Easy Guide to SEO Taxonomy

SEO plays a crucial role in driving organic traffic and improving the visibility of websites. One of the often-overlooked aspects of SEO is the importance of a well-structured taxonomy. SEO taxonomy involves organising a website’s content in a way that is logical, user-friendly, and optimised for search engines. This easy guide explores the concept of […]

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An Easy Guide to Site Architecture in Ecommerce

The structure of your website can make or break your success. Site architecture, often overlooked amidst the flashy design elements and marketing strategies, serves as the backbone of your online storefront. It’s the blueprint that guides users through their journey, influences search engine rankings, and ultimately determines conversion rates. Let’s delve into the significance of […]

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Why Digital Marketers Should Avoid Link Farms for Backlinks

In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential for success. One strategy that has stood the test of time is building quality backlinks to improve a website’s search engine rankings. While this remains a fundamental practice, not all methods are created equal. One approach that digital marketers should steer […]

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Exit Rate: What is it and Why it Matters?

Understanding the concept of exit rate is key to understanding how customer engagement with your website works. It is one of the most important analytics metrics and provides valuable insights into how visitors interact with your website. In this article, we will discuss what exit rate is, how it can be measured, and why it […]

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Everything You Need To Know About Amazon’s A9 Algorithm

In recent years, Amazon’s A9 Algorithm has become an increasingly important factor in online shopping. This powerful search engine is responsible for generating search results and product recommendations for Amazon customers across the globe. Understanding how this algorithm works can give you a major advantage over competitors when it comes to selling products on Amazon. […]

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Bounce Rate: What it is and Why it Matters

In the world of digital marketing, understanding and interpreting key metrics is essential for success. One such metric that plays an important role in measuring website performance is bounce rate. This article will explain what bounce rate is, as well as why it matters to businesses with a presence online.  We will also explore how […]

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The Benefits of Backlinks and How to Get Them

If you’re looking to improve your website’s SEO, you may have heard that backlinks are important. But what are backlinks, and why do they matter?  In this article, we’ll explain the benefits of backlinks and how to get them. What are Backlinks? A backlink is an incoming link from a different website to your own. […]

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