Google Ads Unveils Product Category-Level Insights for E-commerce Campaigns

In an effort to provide deeper insights and enhanced optimisation for e-commerce advertisers, Google Ads has rolled out a new feature offering Product Category-Level Insights. This tool, accessible under the Products section in Google Ads, is designed to help marketers gain a more granular understanding of how specific product categories are performing within their campaigns. […]

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Google August 2024 Core Update: What You Need to Know

In August 2024, Google began rolling out a significant core update that has once again shaken the digital landscape. These core updates, which Google deploys multiple times a year, are part of its ongoing effort to improve search quality and ensure users are provided with the most relevant, reliable content. For webmasters, SEO experts, and […]

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Google Ads Introduces Advanced Performance Planner for YouTube Campaigns

In a significant update aimed at boosting campaign effectiveness, Google Ads has introduced an advanced Performance Planner specifically designed for YouTube campaigns. This tool helps advertisers tailor strategies for both Action and Awareness goals, providing a more refined approach to planning and managing campaigns. Key Features Why It Matters For advertisers, these updates allow for […]

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The August 2024 Google Ranking Bug: What Happened and How It May Impact Your Website

In mid-August 2024, the SEO community was rocked by a significant ranking bug in Google’s search engine, which coincided with the rollout of the August 2024 Core Update. The bug, which was unrelated to the core update, affected a large number of search results, causing confusion among website owners and SEO professionals. Below is an […]

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