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Google Ads Unveils Product Category-Level Insights for E-commerce Campaigns

In an effort to provide deeper insights and enhanced optimisation for e-commerce advertisers, Google Ads has rolled out a new feature offering Product Category-Level Insights. This tool, accessible under the Products section in Google Ads, is designed to help marketers gain a more granular understanding of how specific product categories are performing within their campaigns. […]

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Best Practices for Optimising Your Product Feed for Google Shopping

In the competitive world of e-commerce, getting your products noticed can be a daunting task. Fortunately, platforms like Google Shopping offer a powerful way to showcase your products to a vast audience of potential customers. However, to make the most of this opportunity, it’s crucial to optimize your product feed effectively. What is a Product […]

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