Google Tests Sticky Headers for Ads and Search Results in New User Interface Experiment

In a recent move to enhance user experience, Google is testing a new interface for its desktop search results that features sticky headers. This design keeps the headers for both ads and organic results at the top of the screen as users scroll, making it easier to identify the content being viewed. The experiment, which […]

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Google Search Volatility Persists After August 2024 Core Update Completion

The search landscape has been significantly disrupted following Google’s August 2024 core update, which was fully rolled out by 3rd September 2024. The update has caused considerable fluctuations in search rankings, and many website owners and SEO professionals are still trying to grasp its impact. While the rollout was relatively fast, taking only 19 days, […]

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The August 2024 Google Ranking Bug: What Happened and How It May Impact Your Website

In mid-August 2024, the SEO community was rocked by a significant ranking bug in Google’s search engine, which coincided with the rollout of the August 2024 Core Update. The bug, which was unrelated to the core update, affected a large number of search results, causing confusion among website owners and SEO professionals. Below is an […]

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What is Dwell Time? And how does it affect your SEO?

Dwell time is a concept that often comes up as a significant metric. Understanding dwell time and its impact on SEO can help website owners and digital marketers enhance their strategies to improve site performance and user satisfaction. Let’s delve into what dwell time is, why it matters, and how it can influence your website’s […]

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Exit Rate: What is it and Why it Matters?

Understanding the concept of exit rate is key to understanding how customer engagement with your website works. It is one of the most important analytics metrics and provides valuable insights into how visitors interact with your website. In this article, we will discuss what exit rate is, how it can be measured, and why it […]

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