Content Archives | Find My Store

What is E-A-T Content and Why is it Important for E-commerce?

BY Find My Store
February 25, 2025 9:46 pm
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Understanding E-A-T in SEO E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It is a fundamental concept in Google’s search quality guidelines, used to assess the credibility and reliability of content across the web. Google prioritises pages that demonstrate a high level of E-A-T, particularly in industries where accuracy and trust are crucial, such as e-commerce, […]

Enhancing Conversion Rates Through Microcopy

BY Find My Store
May 6, 2024 8:16 pm
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From the labels on buttons to the messages after form submissions, the microcopy – those tiny snippets of text – can significantly influence user behaviour and, ultimately, conversion rates. In this article, we’ll delve into how microcopy can be leveraged to enhance conversion rates, exploring its impact on user experience, clarity, and trustworthiness. What is […]

Why your Online Store Needs a Blog?

BY Find My Store
February 7, 2023 11:26 pm
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In the ever-evolving digital world, having an online store is no longer enough. Having a blog is a key component to creating a successful online business. A blog can help drive traffic to your website, boost search engine optimization (SEO), and provide valuable content that customers will appreciate. It also provides an opportunity to connect […]

Bounce Rate: What it is and Why it Matters

BY Find My Store
January 19, 2023 3:40 pm
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In the world of digital marketing, understanding and interpreting key metrics is essential for success. One such metric that plays an important role in measuring website performance is bounce rate. This article will explain what bounce rate is, as well as why it matters to businesses with a presence online. We will also explore how […]

Understanding Search Intent

BY Find My Store
January 13, 2023 10:41 pm
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Are you looking for ways to improve your SEO, PPC, and Google rankings? Understanding search intent is a key strategy for improving the effectiveness of your digital marketing efforts. Search Intent is the underlying purpose behind a user’s query. It can be thought of as the reason why someone types their search query into a […]

Product Descriptions: Using SEO to Your Advantage

BY Find My Store
January 7, 2023 6:19 pm
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In the world of eCommerce, having strong product descriptions is essential to attracting customers and driving sales. A key element to successful product descriptions is understanding how to use search engine optimization (SEO) in order to maximise visibility in organic search results. With the right approach, you can use SEO in your product descriptions to […]

What is Digital PR?

BY Find My Store
January 7, 2023 5:50 pm
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Digital PR is an effective way for ecommerce businesses to raise their online profile. It helps to build relationships with the media, influencers and customers in a digital-first world. Digital PR focuses on creating content that is inspiring, engaging and relevant, as well as providing access to new products or services available through an online […]

Why Long Tail Keywords are Important for SEO

BY Find My Store
January 5, 2023 10:39 pm
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If you are running a website or blog, it is important to be aware of the long tail keywords. The long tail keyword is important for on-page SEO. It refers to a set of keywords that are not as commonly searched for, but offer a great deal of potential for ranking high on search engine […]

Beginner’s Guide: On-Page SEO Explained in Easy Terms!

BY Find My Store
January 4, 2023 11:14 pm
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If you want your website to rank higher in search engine results pages, you need to start with on-page SEO. This can be a daunting task for beginners, but this guide will make it easy to understand. On-page SEO is the process of optimizing your website’s content and structure to make it more visible to […]

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