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An Easy Guide to Site Architecture in Ecommerce

The structure of your website can make or break your success. Site architecture, often overlooked amidst the flashy design elements and marketing strategies, serves as the backbone of your online storefront. It’s the blueprint that guides users through their journey, influences search engine rankings, and ultimately determines conversion rates. Let’s delve into the significance of […]

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Why Digital Marketers Should Avoid Link Farms for Backlinks

Why Digital Marketers Should Avoid Link Farms for Backlinks

In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential for success. One strategy that has stood the test of time is building quality backlinks to improve a website’s search engine rankings. While this remains a fundamental practice, not all methods are created equal. One approach that digital marketers should steer […]

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The Benefits of Backlinks and How to Get Them

The Benefits of Backlinks and How to Get Them

If you’re looking to improve your website’s SEO, you may have heard that backlinks are important. But what are backlinks, and why do they matter?  In this article, we’ll explain the benefits of backlinks and how to get them. What are Backlinks? A backlink is an incoming link from a different website to your own. […]

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What is Digital PR?

What is Digital PR?

Digital PR is an effective way for ecommerce businesses to raise their online profile. It helps to build relationships with the media, influencers and customers in a digital-first world. Digital PR focuses on creating content that is inspiring, engaging and relevant, as well as providing access to new products or services available through an online […]

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Beginner’s Guide: Off-Page SEO explained in easy terms!

Beginner’s Guide: Off-Page SEO explained in easy terms!

What is Off-Page SEO?  Off-page SEO is the process of optimizing a website for higher search engine rankings through the improvement of the site’s backlink profile. Backlinks are links that point from other websites to your website. The more high-quality backlinks you have, the higher your site will rank in search engine results pages (SERPs).  […]

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