Google Ads Unveils Product Category-Level Insights for E-commerce Campaigns

In an effort to provide deeper insights and enhanced optimisation for e-commerce advertisers, Google Ads has rolled out a new feature offering Product Category-Level Insights. This tool, accessible under the Products section in Google Ads, is designed to help marketers gain a more granular understanding of how specific product categories are performing within their campaigns. […]

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Google August 2024 Core Update: What You Need to Know

In August 2024, Google began rolling out a significant core update that has once again shaken the digital landscape. These core updates, which Google deploys multiple times a year, are part of its ongoing effort to improve search quality and ensure users are provided with the most relevant, reliable content. For webmasters, SEO experts, and […]

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Google Search Volatility Persists After August 2024 Core Update Completion

The search landscape has been significantly disrupted following Google’s August 2024 core update, which was fully rolled out by 3rd September 2024. The update has caused considerable fluctuations in search rankings, and many website owners and SEO professionals are still trying to grasp its impact. While the rollout was relatively fast, taking only 19 days, […]

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Google Ads Introduces Advanced Performance Planner for YouTube Campaigns

In a significant update aimed at boosting campaign effectiveness, Google Ads has introduced an advanced Performance Planner specifically designed for YouTube campaigns. This tool helps advertisers tailor strategies for both Action and Awareness goals, providing a more refined approach to planning and managing campaigns. Key Features Why It Matters For advertisers, these updates allow for […]

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The August 2024 Google Ranking Bug: What Happened and How It May Impact Your Website

In mid-August 2024, the SEO community was rocked by a significant ranking bug in Google’s search engine, which coincided with the rollout of the August 2024 Core Update. The bug, which was unrelated to the core update, affected a large number of search results, causing confusion among website owners and SEO professionals. Below is an […]

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Why Amazon Sellers Use Helium 10

Helium 10 has become a go-to tool for digital marketers, particularly those involved in Amazon selling. With a suite of features designed to optimise every aspect of an Amazon business, Helium 10 is a powerful resource for anyone looking to succeed in the competitive world of e-commerce. In this review, we’ll explore why Amazon Sellers […]

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Keyword Research for Amazon Sellers: Tools and Techniques

In the world of Amazon selling, keyword research is one of the most critical aspects of driving traffic to your product listings. Keywords help your products get discovered by potential customers, leading to higher sales and, ultimately, business growth. However, finding the right keywords that will convert into sales can be challenging. This article will […]

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What is Dwell Time? And how does it affect your SEO?

Dwell time is a concept that often comes up as a significant metric. Understanding dwell time and its impact on SEO can help website owners and digital marketers enhance their strategies to improve site performance and user satisfaction. Let’s delve into what dwell time is, why it matters, and how it can influence your website’s […]

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An Easy Guide to SEO Taxonomy

SEO plays a crucial role in driving organic traffic and improving the visibility of websites. One of the often-overlooked aspects of SEO is the importance of a well-structured taxonomy. SEO taxonomy involves organising a website’s content in a way that is logical, user-friendly, and optimised for search engines. This easy guide explores the concept of […]

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Enhancing Conversion Rates Through Microcopy

From the labels on buttons to the messages after form submissions, the microcopy – those tiny snippets of text – can significantly influence user behaviour and, ultimately, conversion rates. In this article, we’ll delve into how microcopy can be leveraged to enhance conversion rates, exploring its impact on user experience, clarity, and trustworthiness. What is […]

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