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Google’s Performance Max Campaign Enhancements: What E-commerce Businesses Need to Know

Google Ads has introduced several new enhancements to Performance Max (PMax) campaigns, providing e-commerce businesses with more control, improved reporting, and better targeting options. These updates aim to help online retailers refine their strategies, improve return on ad spend (ROAS), and gain deeper insights into campaign performance, ultimately driving more conversions and revenue. What is […]

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Google Tests Sticky Headers for Ads and Search Results in New User Interface Experiment

In a recent move to enhance user experience, Google is testing a new interface for its desktop search results that features sticky headers. This design keeps the headers for both ads and organic results at the top of the screen as users scroll, making it easier to identify the content being viewed. The experiment, which […]

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Google Ads Unveils Product Category-Level Insights for E-commerce Campaigns

In an effort to provide deeper insights and enhanced optimisation for e-commerce advertisers, Google Ads has rolled out a new feature offering Product Category-Level Insights. This tool, accessible under the Products section in Google Ads, is designed to help marketers gain a more granular understanding of how specific product categories are performing within their campaigns. […]

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Google Ads Introduces Advanced Performance Planner for YouTube Campaigns

In a significant update aimed at boosting campaign effectiveness, Google Ads has introduced an advanced Performance Planner specifically designed for YouTube campaigns. This tool helps advertisers tailor strategies for both Action and Awareness goals, providing a more refined approach to planning and managing campaigns. Key Features Why It Matters For advertisers, these updates allow for […]

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Best Practices for Optimising Your Product Feed for Google Shopping

In the competitive world of e-commerce, getting your products noticed can be a daunting task. Fortunately, platforms like Google Shopping offer a powerful way to showcase your products to a vast audience of potential customers. However, to make the most of this opportunity, it’s crucial to optimize your product feed effectively. What is a Product […]

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How to Conduct Keyword Research for Effective SEO

How to Conduct Keyword Research for Effective SEO

If you’re new to SEO, the process of keyword research may seem daunting. However, with a little know-how and the right tools, it can be relatively simple to uncover the keywords that will help your website rank higher in search engine results pages (SERPs).  Here’s a step-by-step guide to conducting keyword research for effective SEO. […]

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