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Google’s latest core update is here, and as always, it’s causing waves across the search landscape. Rolled out on 13 March 2025, the update is expected to take up to two weeks to complete. While core updates aren’t designed to target specific sites or industries, they often lead to noticeable shifts in rankings. So, what […]
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Amazon has recently introduced a new feature in its advertising suite: Conversion Path Reporting. This tool, currently in beta, offers advertisers unprecedented insight into how customers interact with their ads before making a purchase. With access to detailed conversion paths, advertisers can refine their campaigns and improve return on investment (ROI). What is Conversion Path […]
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Google Ads has introduced several new enhancements to Performance Max (PMax) campaigns, providing e-commerce businesses with more control, improved reporting, and better targeting options. These updates aim to help online retailers refine their strategies, improve return on ad spend (ROAS), and gain deeper insights into campaign performance, ultimately driving more conversions and revenue. What is […]
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As the 2024 holiday season approaches, Meta has rolled out a series of new AI-powered advertising tools designed to help brands maximize their reach and conversions. This move is in response to the highly competitive holiday retail period, where businesses strive to engage potential shoppers both online and in physical stores. Personalised Ad Formats and […]
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In a recent move to enhance user experience, Google is testing a new interface for its desktop search results that features sticky headers. This design keeps the headers for both ads and organic results at the top of the screen as users scroll, making it easier to identify the content being viewed. The experiment, which […]
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Etsy, a global marketplace known for its unique handmade and vintage items, recently rolled out an update to its search algorithm in August 2024. This update aims to improve the overall shopping experience for buyers and increase visibility for sellers, aligning with the platform’s goals of promoting high-quality products and strengthening the connection between consumers […]
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In 2024, Facebook Ads have continued to offer substantial value to advertisers, showcasing an intriguing combination of rising engagement and declining costs. As the digital advertising ecosystem evolves, Facebook has maintained its cost-effectiveness, while delivering improved performance in key areas. This article explores the major trends driving Facebook Ads this year and explains why they […]
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In an effort to provide deeper insights and enhanced optimisation for e-commerce advertisers, Google Ads has rolled out a new feature offering Product Category-Level Insights. This tool, accessible under the Products section in Google Ads, is designed to help marketers gain a more granular understanding of how specific product categories are performing within their campaigns. […]
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In August 2024, Google began rolling out a significant core update that has once again shaken the digital landscape. These core updates, which Google deploys multiple times a year, are part of its ongoing effort to improve search quality and ensure users are provided with the most relevant, reliable content. For webmasters, SEO experts, and […]
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The search landscape has been significantly disrupted following Google’s August 2024 core update, which was fully rolled out by 3rd September 2024. The update has caused considerable fluctuations in search rankings, and many website owners and SEO professionals are still trying to grasp its impact. While the rollout was relatively fast, taking only 19 days, […]
