The Benefits of Backlinks and How to Get Them

If you’re looking to improve your website’s SEO, you may have heard that backlinks are important. But what are backlinks, and why do they matter?  In this article, we’ll explain the benefits of backlinks and how to get them. What are Backlinks? A backlink is an incoming link from a different website to your own. […]

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What is Digital PR?

Digital PR is an effective way for ecommerce businesses to raise their online profile. It helps to build relationships with the media, influencers and customers in a digital-first world. Digital PR focuses on creating content that is inspiring, engaging and relevant, as well as providing access to new products or services available through an online […]

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Beginner’s Guide: Off-Page SEO explained in easy terms!

What is Off-Page SEO?  Off-page SEO is the process of optimizing a website for higher search engine rankings through the improvement of the site’s backlink profile. Backlinks are links that point from other websites to your website. The more high-quality backlinks you have, the higher your site will rank in search engine results pages (SERPs).  […]

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