Google’s latest core update is here, and as always, it’s causing waves across the search landscape. Rolled out on 13 March 2025, the update is expected to take up to two weeks to complete. While core updates aren’t designed to target specific sites or industries, they often lead to noticeable shifts in rankings. So, what does this mean for your site, and how should you respond?

What’s Changed?

Google hasn’t provided a detailed breakdown of what’s changed—core updates rarely come with a roadmap. However, based on early industry chatter, it’s clear that content quality, relevance, and overall user experience remain key priorities. Websites that offer genuinely valuable, well-structured content are likely to benefit, while those relying on outdated tactics or thin content could see a drop.

How Will This Impact Rankings?

Noticed a sudden dip or spike in traffic? That’s to be expected. Google’s core updates often shuffle rankings as the algorithm reassesses the value and authority of content across the web.

If your rankings have taken a hit, it’s not necessarily an indication that you’ve done something wrong—it may just mean that Google has found other content that it deems more relevant. Likewise, if you’re seeing gains, it’s a sign that your content is aligning well with Google’s latest quality signals.

What Should You Do Now?

1. Monitor Your Traffic & Rankings
   Use Google Search Console and analytics tools to track any fluctuations. If you notice a sustained drop, it may be time to review your content strategy.
2. Focus on Quality Content
   Google’s guidance remains the same: prioritise original, in-depth, and user-centric content. Avoid thin pages, duplicate content, or articles that don’t offer real value.
3. Check Your E-E-A-T Signals
   Google’s emphasis on Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) is stronger than ever. Make sure your site clearly demonstrates these qualities, especially if you operate in a YMYL (Your Money, Your Life) niche.
4. Stay Agile
   Algorithm updates are a constant in SEO. Rather than chasing every ranking shift, focus on long-term improvements that align with Google’s core principles.

Final Thoughts

Google’s March 2025 Core Update serves as another reminder that SEO is an ongoing process. If your site has been negatively impacted, resist the urge to make knee-jerk changes. Instead, assess your content strategy, refine your approach, and continue building a site that provides genuine value.

SEO isn’t about tricking Google—it’s about working with it. If you stay committed to quality, you’ll always be in a strong position, no matter how the algorithm evolves.